Advertising

(See our introductory article, Search Engine Optimization 101)

Now you know that you need to have a popular site to get noticed by Google. So the natural question you’re asking is: how do I make my site more popular? How do I get invited to the big high school party, so to speak? The key to getting a higher rank is to establish quality links from quality sites. In other words, make the right friends or connections.

Getting Noticed in Google High

Welcome to the first part in a series of articles on Search Engine Optimization (SEO), where we will be outlining strategies that will increase your chances of being found online. It is absolutely essential in this day and age to have a good SEO strategy, whether you implement the basics or you develop an advanced strategy, each little bit of knowledge helps.

So how does it all work? How does Google know where to find your website?

For the first time ever, online ad revenue has surpassed print ad revenue for the US news industry. Now consider that this is only for the news industry which has for centuries relied on paper for their primary means of communication, and it's been obvious that print advertising has been on a rapid decline for a number of years. Online marketing is replacing print marketing handily, and without much effort.